• Kobi Tour Guide of Israel

Israel Completely Reinvents Sugar... and Headphones. I'm in Shock.

Two of the greatest problems the world faces are the rising rates of obesity and the fact that the amount of lost Airpods inhabits a collective space larger than Rhode Island. While I am not sure the second fact is true, the global obesity rate has tripled in my lifetime alone and is particularly acute in the US where over 40% of the population has obesity. And people lose their Airpods all the time. Well now Israel may have [partially] solved both of these problems.


Forget wireless headphones. An Israeli startup called Noveto has just created headphoneless headphones. No headphones. No buds. Nothing. It's a music system that just beams to your ears. I kid you not. You gotta check this out: https://www.timesofisrael.com/futuristic-device-from-israeli-firm-puts-music-in-your-head-without-headphones/


Another Israeli startup, called DouxMatok, has redesigned sugar crystals to taste sweeter, which allows people to put 40% less in their cooking and have it taste the same. For more on this incredible product - naturally called Incredo - which is about to hit the market, click here: https://www.newyorker.com/magazine/2020/09/28/the-race-to-redesign-sugar?



By the way, did you know that granulated sugar was first introduced to the West by the Crusaders who encountered it here in the Holy Land and used to ship it en masse back home? For more amazing facts and stories about Israel make sure to be in touch about arranging your tour of Israel with me as your Israel tour guide!


One great way to see Israel - if you like technological innovations such as these - is to come on my Israel tech tour! You will see how Israel became known as Start-Up Nation and where it is heading next as well as see new technologies in the pipeline way before anyone else. You can learn more about my hi-tech tour of Israel here: https://www.tourguideofisrael.com/hi-tech-tours


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