Israel set a record last year with 4.55 million tourists. That was an 11% increase over 2018 which itself was a 42% increase over 2016. Even more amazing is that 94.4% of visitors to Israel reported a good to excellent experience in the country. That's an incredible success rate and I take pride in that, as a tour guide of Israel, I have a small part to play in that. If you are unaware, becoming an Israel tour guide is like getting a master's degree. It is a 2-year course followed by written and oral exams that many do not pass. For the oral exams we are expected to be proficient in 37 different topics - various religions, Zionism, geology, flora and fauna, the numerous different empires who ruled here and much more.
For a full sense of who the tourists are that come to Israel - if they've been here before, how long they stay, what their background is and why they came - click on the link below:
And this one here as well: https://nocamels.com/2019/12/israel-record-4-55-million-tourists-2019/
You can see the survey results from 2018 here: https://www.jpost.com/breaking-news/93-percent-of-the-tourists-noted-that-visit-to-israel-was-successful-595616
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